Experience technology with Schaeffler – so goes the motto of tomorrow. The magazine in the globally Energetic automotive and industrial provider is suitably an ‘working experience’: a colourful and stunning combination of matters, renowned authors, exuberant pics, numerous info and figures and no meaningless PR clichés. Given that 2015, tomorrow has been posted just about every four months in equally German and English.
Breakthroughs start with curiosity. With curiosity at the heart of its initially ever brand marketing campaign, science and know-how firm Merck started off #catchcurious – a world initiative to market amplified curiosity among B2B audiences.
Organizations commonly sponsor masters’ grants, but currently being certain that tomorrow’s excellence have to be nurtured because the beginning of individuals’ academic route, Facile chose to spend on an instruction amount normally dismissed: the key school.
This laid the inspiration for our Imaginative strategy. The ‘Have the Movement’ App brings together speech routines with some thing kidsreally like: Dutch hip hop. With each other we produced a extraordinary marketing campaign that touched millions of buyers across the country
1400 impartial economic advisors for Deutsche Financial institution turned “digitally in good shape” and determined by Shift DIGITAL. A sensible, flexible and comprehensible qualification programme having a modular construction qualified them in all applicable fields of digitisation.
A core group of 15 people from model system, marketing, design and style, digital coms, inner coms, external coms, media relations and brand management under the direction of Christoph Sieder, Head of Corporate Communications, and Nicolas Ziegler, Head of world Brand Management and Corporate europe awards Situations, worked in strict secrecy to tug off a unprecedented feat: rebranding and re-positioning ABB, among the globe's biggest and oldest energy and automation businesses, in only six months.
„End for just a Tale” contest is usually a B2B campaign - as well as grew to become Hungary’s largest quick Tale contest organised by JCDecaux. Inside a challenging atmosphere wherever politics and altering purchaser practices induce a panic of loss of marketplace for The full OOH industry, the industry chief in citylights was able to interact people – even in the bus cease. Product sales figures (up by 10%) show which the strategy worked.
In turning the once-a-year report’s metatheme “agility within a connected earth” into a transmedia Tale told across 16 channels and events, Bosch formed The talk with regards to the positives and negatives of your IoT– and breathed new lifestyle into storytelling within an yearly report context.
Optimistic press coverage was generated. An modern method utilizing press talks on need along with the launching of a democratic method to elect the identify of the vehicle had been a lot of the highlights.
Possessing been through a period of considerable organisational change, we produced just one, frequent list of Values to replace all others and become the inspiration for 'One particular Centrica'.
From reducing-edge investigation to beneficial connections and lots of Understanding. #CPIAtlanta2024 introduced all of it! Excited to just take these insights again to the field and keep on pushing boundaries. #CPI2024 #technicalconference #polyurethanetech #networkingandinnovation
To spark interested in a five years aged video game we gave gamers the last word obstacle – to Enjoy Diablo III in a haunted home for the duration of evening all on your own, live on the streaming service Twitch.
This EEA category honours certainly impressive principles, groundbreaking ideas and new, in some cases even revolutionay strategies. This may be determined by the almost infinite alternatives of know-how, but additionally around the function of Artistic thinkers who drive new, awesome developments in PR & Comms.
Social websites: where by messages are most direct, exactly where assorted voices are amplified and in which authenticity reigns. Sometimes a minimum of, mainly because it can also be a hotbed of faux news, disinformation and sound.